Big Brother Naija (BBNaija) Season 10 housemate Esther “Isabella” Georgewill has ignited a firestorm of controversy following a viral clip showing her in an intimate moment with fellow housemate Koyin before the weekly nomination process on Sunday, September 7, 2025. The footage, capturing Isabella allegedly “stroking Koyin’s private parts” under a duvet, has sparked heated reactions online, with some fans labeling her with derogatory terms like “ashawo” (a Nigerian slang for prostitute) and questioning her conduct on national television.
The incident, reported by outlets like Mzansi247, occurred early Sunday morning, just hours before nominations that saw housemates Big Soso, Ivatar, and Doris evicted. In the clip, Isabella and Koyin were seen in a compromising position, prompting varied responses on platforms like X. A post by @BBNaijaGist read, “Isabella na ashawo o! Why do that with Koyin before nomination? #BBNaijaS10,” reflecting the outrage of some viewers. Others, however, defended her, with @TemiLuvsBBN stating, “Let Isabella live! It’s a reality show, and they’re adults. Stop the name-calling! 😒 #BBNaija.”
Isabella, a 29-year-old single mother and entrepreneur from Rivers State, has been a polarizing figure this season. Her earlier romantic entanglements with housemate Kayikunmi, including a viral explicit moment that drew widespread criticism, have kept her in the spotlight. Her recent interaction with Koyin, who has also been linked to housemates Dede and Sultana, has fueled speculation about her strategy in the house. Some fans on X, like @RealityTea9, suggested, “Isabella is playing a game to stay relevant. Koyin is her new move after Kayikunmi. Smart or desperate? 🤔 #BBNaijaS10.”
The controversy has also reignited debates about the boundaries of content on BBNaija, with critics arguing that such moments glorify immorality, especially given Isabella’s role as a mother to a 14-year-old son. A comment on X by @MoralVoiceNG read, “Isabella should think of her son facing bullying over this. This show needs to set limits!” Meanwhile, supporters argue that the show’s unscripted nature allows housemates to express themselves freely.
As the season progresses, Isabella’s actions continue to divide viewers, with her bold personality and romantic involvements keeping her at the center of house drama. With 19 housemates remaining and the ₦150 million prize at stake, the fallout from this incident is likely to influence nominations and alliances in the coming weeks. BBNaija Season 10 airs live on DStv Channel 198 and GOtv Channel 49, with fans eagerly awaiting how Isabella navigates the growing scrutiny.