In a fiery video that’s already sparking heated debates online, self-proclaimed relationship guru Blessing Okoro, popularly known as Blessing CEO, has unleashed a scathing takedown of content creator Izzy Ogbeide amid the somber burial of Big Brother Naija winner Phyna’s sister, Ruth Otabor.
Ruth, the younger sibling of reality TV star Josephina “Phyna” Otabor, tragically passed away on August 31 following a horrific accident in Auchi, Edo State, where she was struck by a Dangote truck, leading to severe injuries including leg amputation. Her funeral took place on September 13 in Ewuoloye Itasanni, Ikorodu, Ogijo, Ogun State, with emotional videos from the ceremony flooding social media and drawing tributes from fans mourning the 25-year-old’s untimely death.
Blessing CEO, who has a history of public spats with Ogbeide, didn’t hold back in her latest rant, accusing the activist of exploiting Phyna’s grief for clout while failing to deliver on bold promises made during Ruth’s hospitalization. “Where is your BCC and CNN now? You promised Phyna justice and international media coverage—where’s the blog post about the burial? Did you even show up?” Blessing CEO mocked in the video, questioning Ogbeide’s commitment to Ruth’s orphaned children. She went further, dubbing Ogbeide with derisive nicknames and claiming, “All your clients lose loved ones— one sponsor’s brother, Phyna’s sister. What’s the pattern here?”
The feud traces back to Phyna’s public fallout with activist VeryDarkMan (VDM) over his handling of Ruth’s case, where Phyna accused him of being insensitive during her sister’s medical crisis. In a bid to counter VDM, Phyna turned to Ogbeide, who vowed to champion her cause and even called for a class-action lawsuit against the Dangote Group. Blessing CEO, however, slammed Phyna for the move, arguing it turned a personal tragedy into “content creation fodder” and that Ogbeide merely used the BBNaija star as “bait” in her ongoing rivalry with VDM.
As of now, Phyna has reportedly received no compensation from Dangote Group, leaving her to shoulder burial costs and childcare alone, with critics like Blessing CEO pointing fingers at “silent” allies who hyped the story early on but vanished post-tragedy. Netizens have flooded social media with mixed reactions—some praising Blessing CEO’s “real talk,” others slamming her for kicking a grieving family while they’re down.
Phyna, who has remained largely silent since the burial, shared a heartfelt family statement confirming Ruth’s passing, urging fans to respect their privacy amid the loss. The incident has reignited broader calls for corporate accountability, with voices demanding better safety measures from trucking giants like Dangote.
As the dust settles on Ruth’s grave, this latest chapter in Nigeria’s celebrity drama circuit underscores the toxic underbelly of online activism—where sympathy clashes with spectacle, and personal pain becomes public ammunition.