In the ever-evolving landscape of Nigerian social media advice, where relationship gurus dish out wisdom faster than jollof rice at a wedding, controversial influencer GehGeh has once again ignited a firestorm. On September 17, 2025, the self-proclaimed financial coach and serial entrepreneur dropped a viral video that’s racked up thousands of views across TikTok, Instagram, and X, urging women to ditch the age-old mantra of “suffer with me, e go better” when it comes to dating broke men. “As a lady, don’t suffer with any man. That phrase ‘e go better, suffer with me’—don’t do it,” he declared in the clip, his signature no-holds-barred delivery cutting through like a hot knife through plantain. The message? Date for the present, not some hazy future promise of prosperity that might never materialize.
Ojaigho Prosper, better known as GehGeh, isn’t new to stirring the pot. With 2.7 million followers on TikTok and nearly a million on Instagram, the Edo State native has built an empire on blunt takes about money, love, and gender dynamics—often earning him the label of “controversial influencer.” Just last week, he sparked outrage by calling women aged 25-30 without a pregnancy history a “red flag,” claiming it signals untrustworthiness or hidden agendas—a statement that drew backlash from feminists and everyday users alike, with one X post quipping, “so geh geh is trying to say that my sisters who stayed through their twenties without getting pregnant are red flags and don’t deserve to be trusted or married? see who dey help boys.” Before that, in August, singer Portable dragged him online, branding him a “stingy & broke man” with “dirty boxers,” turning a petty feud into meme gold. GehGeh’s response? He doubles down, often framing his advice as tough love for “financial independence” and self-respect.
This latest pearl of wisdom taps into a raw nerve in Naija’s dating scene, where economic pressures like inflation and unemployment push many men to lean on the “hustle phase” excuse. GehGeh argues that women end up wasting prime years on partners who use sweet nothings like “e go better” (it’ll get better) to justify shared hardships, only to ghost or upgrade solo once the bag drops. “No lady should suffer with any man. Date a man for who he is now, not for who you think he might become tomorrow,” he wrapped up, emphasizing that unfulfilled promises lead to regret and resentment. It’s a call to arms for financial autonomy, echoing his broader gospel: ladies, level up your own game instead of playing savior.
The internet, predictably, exploded. On X, the video clip shared by accounts like @Teeniiola garnered over 295 likes and 33 replies in hours, with women cheering, “Finally, someone saying it out loud! No more carrying dead weight,” while others vented, “Since the man that I want don’t want me, the one that want me won’t get me… We will all suffer 😭.” Men fired back, accusing him of promoting gold-digging: “This is where GehGeh comes in. All they ever have to offer is their over fucked bodies in return,” one user sniped, tying it to fears of shallow relationships. Broader threads on X delved into real-talk territory, like one Kenyan journalist’s reflection: “sometimes, men are like a roof over our head, you only notice when they have left and it starts raining,” highlighting the vulnerability GehGeh’s advice aims to shield against. News outlets like GistReel and Creebhills amplified the story, with headlines mirroring the viral quote and sparking debates on whether this empowers women or just sows distrust.
Critics, including some ladies, see hypocrisy in GehGeh’s playbook. In a recent Punch interview, he shrugged off threats from “jilted women,” saying, “if your partner truly values you, would he leave you just because of what another man says?”—a line that’s as defensive as it is dismissive. His own posts, like one lamenting Nigerian men’s refusal to “learn” his lessons, hint at frustration with pushback: “Ahh Upon all my teachings, so una no wan gree learn eeh… no worry you go burst big cry very soon.” Fans, though, eat it up; his courses on financial coaching sell out, boosted by endorsements from big names like Don Jazzy.
At heart, GehGeh’s rant is a symptom of Nigeria’s youth grappling with love in a tough economy—where “e go better” feels like a national slogan, but for many women, it’s a trap. It’s politically incorrect in a culture that romanticizes loyalty through struggle, yet it’s landing because it’s real: why bet your glow-up on a maybe? As one X user put it, “A man who doesn’t offer solutions when I’m in distress is NOT a man for me!” Whether you buy his vibe or not, GehGeh’s dropping truth bombs that force a mirror-check. In the end, if “e go better” is the prayer, maybe start by making sure you’re not the one suffering for someone else’s miracle.