Music executive and talent manager Ubi Franklin has set the Nigerian music scene abuzz with high praise for Afro-soul sensation Chike, predicting a career trajectory akin to that of highlife icon Flavour. In a recent post on X that’s garnered over 2,800 views, Franklin declared, “If Chike is consistent, he is one of those guys that’s going to have that kind of Flavour-feel kind of career,” sparking excitement and debate among fans and industry insiders alike. [1]
Franklin, a prominent figure known for managing stars like Iyanya and Tekno, made the bold comparison while reflecting on Chike’s growing influence in the Afro-soul and highlife genres. The 34-year-old singer, celebrated for hits like Running (To You) and Roju, has steadily carved a niche with his emotive vocals and relatable storytelling, drawing parallels to Flavour’s enduring appeal and genre-defining catalog. [3] Flavour, a household name for over a decade, has maintained relevance with chart-toppers like Nwa Baby and Ada Ada, blending highlife with modern sounds—a path Franklin believes Chike could emulate.
The X post triggered a wave of reactions. “Ubi Franklin nailed it! Chike’s got that timeless vibe like Flavour. Just needs to keep dropping bangers 🔥,” wrote @AfrobeatVibes, racking up 200+ likes. [5] Others, like @MusicGuruNG, cautioned, “Big shoes to fill. Chike is dope, but Flavour’s consistency is unmatched. Let’s see if he can keep up.” [7] Some fans even called for a Chike-Flavour collaboration, with @LagosMelody tweeting, “Imagine a Chike x Flavour track? Nigeria isn’t ready! 😍.” [9]
Chike, who rose to fame after his 2016 Project Fame stint and later signed with Universal Music, has been riding high with his 2024 sophomore album Son of Chike, which boasts features from Olamide and Qing Madi. [11] Industry observers note his knack for blending soulful melodies with cultural storytelling, a hallmark of Flavour’s staying power. Franklin’s endorsement, coming from a veteran with a keen eye for talent, adds weight to Chike’s rising star status.
As Nigeria’s music industry continues to dominate global charts, Franklin’s comment underscores the importance of longevity in a competitive landscape. With Afrobeats giants like Burna Boy and Wizkid setting the pace, Chike’s potential to join the ranks of enduring acts like Flavour has fans hopeful. “Ubi’s not wrong. Chike’s got the sauce—just needs to stay focused,” posted @SoundCityFan, summing up the sentiment. [13]
Neither Chike nor Flavour has responded to Franklin’s remarks as of press time, but the buzz has already amplified anticipation for Chike’s next moves. Will he sustain the momentum to achieve a Flavour-esque legacy? Fans are watching closely as the soulful crooner continues his ascent.