The Big Brother Naija (BBNaija) 10/10 house is serving up another piping-hot dose of drama, and Joanna Chimonma is once again at the epicenter. Just hours after her explosive “ashawo boy” jab at Faith sent social media into a tailspin, the 29-year-old entrepreneur and model dropped another bombshell during a heated diary room session, declaring, “Sultana is not my friend.” The blunt statement, aired on Tuesday’s live feed, has sparked a new feud, shattering fans’ hopes for a tight-knit alliance and fueling heated debates across X and Instagram with #JoannaVsSultana trending nationwide.
The fallout unfolded in the wake of Monday night’s game night, where tensions between Joanna and Sultana, the 27-year-old fashion designer known for her sharp wit and strategic gameplay, reportedly reached a boiling point. Clips circulating online show Joanna rolling her eyes during a group task as Sultana took charge, whispering to Imisi, “She’s too extra, always acting like the boss.” The diary room confession, timestamped at 12:47 PM WAT, saw Joanna doubling down: “Sultana is not my friend. She’s fake, always playing for the cameras. I’m done pretending we’re cool.” The raw delivery, paired with Joanna’s signature no-nonsense demeanor, has fans dissecting every interaction between the two powerhouses.
The declaration marks a dramatic end to what viewers thought was a budding alliance. Early in the season, Joanna and Sultana were seen bonding over shared workouts and late-night gossip, with fans dubbing them the “SultJo Queens” on X. But cracks began showing last week when Sultana sided with Dede during a heated debate over Kola’s affections, leaving Joanna visibly sidelined. Insiders in the house claim Sultana’s growing closeness with Faith—whom Joanna recently slammed as a “bad boy”—further strained their dynamic, with Joanna feeling betrayed by Sultana’s “two-faced” vibes.
Social media is ablaze, with the clip of Joanna’s confession racking up over 800,000 views on BBNaija’s official Instagram in just hours. Team Joanna is rallying behind her candor, with @JoannaStan4Life tweeting, “She’s calling out the fakes! Sultana’s been playing everyone, and Joanna’s not here for it. #BBNaija.” Meanwhile, Sultana’s supporters are firing back, accusing Joanna of stirring drama to stay relevant. “Joanna’s just mad Sultana’s running the house while she’s fighting over Kola. Messy much?” posted @SultanaHive. Memes of Joanna’s eye-rolls juxtaposed with Sultana’s smirks are flooding TikTok, with one viral edit captioned, “When your friend becomes your frenemy.”
Sultana hasn’t directly addressed the diss yet, but a cryptic post on her in-house tablet feed—“Loyalty over clout, always”—has fans speculating she’s throwing shade back. The timing couldn’t be worse, as the house gears up for Thursday’s eviction, with both women rumored to be on the chopping block alongside Koyin and Rooboy. Joanna’s string of confrontations—first Faith, now Sultana—has some wondering if her “truth bomb” strategy is backfiring, painting her as the season’s villain. Others argue she’s simply keeping it real in a house built on alliances and betrayals.
With BBNaija 10/10 barreling toward its finale, producers are milking the chaos, teasing a “face-off task” that could force Joanna and Sultana to confront their beef head-on. Will this be the end of any hope for reconciliation, or can the former allies find common ground? One thing’s clear: Joanna’s drawing lines in the sand, and the house is shaking. Stay tuned for tonight’s diary room reveals, because in Ebuka’s world, friendships are as fragile as the game itself.