Lagos, Nigeria – October 9, 2025 – Fans of Big Brother Naija (BBNaija) Season 10 housemate Faith Adewale have rallied to raise over $1,700 through a GoFundMe campaign titled “Change the World with Faith Adewale,” aiming to support him after his dramatic disqualification from the show. The effort, launched shortly after his exit, has elicited a wave of mixed reactions online, with supporters praising the gesture as a show of loyalty while critics question its necessity and implications.
The Disqualification and Fan Response
Faith, a 28-year-old entrepreneur from Lagos, was removed from the BBNaija house on October 2, 2025—just days before the grand finale—following a physical altercation with fellow housemate Sultana during a skincare task rehearsal. The incident, which involved pushing and led to Sultana sustaining minor injuries, violated the show’s strict no-violence policy, resulting in his immediate eviction without a farewell. As per BBNaija rules, Faith forfeited all prizes, including a car won in a sponsored task, leaving him without the financial boosts other housemates retained.
In response, his dedicated fanbase, self-dubbed the “Faithfuls,” initiated the crowdfunding drive to help him “rebuild his career” and cover immediate needs post-show. By October 9, the campaign had surpassed its initial goal, amassing contributions from viewers across Nigeria and the diaspora. Organizers described Faith as a “charismatic talent” whose exit was “unfairly abrupt,” emphasizing the funds would support his entrepreneurial ventures in fashion and content creation.
Broader Context in BBNaija History
Faith’s disqualification marks the first of Season 10, themed “10/10: The Chase,” and echoes past controversies like Tacha Akide’s 2019 removal for assaulting a housemate and Beauty Tukura’s 2022 eviction for similar reasons. Both Tacha and Beauty later rebuilt their brands through endorsements and media deals, a trajectory fans hope Faith will follow. The season, which wrapped on October 5 with Imisi as the ₦120 million winner, saw heightened scrutiny on house conduct amid intense competitions and alliances.
Polarized Online Reactions
The GoFundMe has divided BBNaija enthusiasts on platforms like X and Instagram, trending under #JusticeForFaith and #BBNaijaS10. Supporters celebrated the solidarity, with comments like “Faithfuls showing real love—disqualification doesn’t end talent!” and comparisons to Tacha’s post-show success. One donor noted, “He brought energy to the house; this is our way of saying thank you.”
Critics, however, decried the move as enabling poor behavior, arguing it undermines the show’s accountability. Former BBNaija star Tacha weighed in on October 5, calling the disqualification “well-deserved” and stressing respect for house rules, which drew backlash from Faith’s fans accusing her of hypocrisy given her own history. Content creator Iziegbe Ogbeide echoed this, slamming Faith for lacking emotional control and suggesting he “could have won” had he stayed composed. Viral posts questioned, “Raising money for someone who broke rules? What message does that send?” while others highlighted class divides in fan support.
Evicted housemate Thelma also reacted, expressing sympathy but noting the altercation’s impact on the house dynamic. Faith himself broke his silence in a YouTube interview on October 7, thanking supporters and vowing to “bounce back stronger,” without directly addressing the fund.
As the dust settles on Season 10, the campaign underscores the passionate, often divided loyalty BBNaija inspires, turning a controversial exit into a testament of fan power—and its limits. With the funds still growing, Faith’s next steps could redefine redemption arcs in Nigeria’s reality TV landscape.