Lagos, Nigeria – October 13, 2025 – In a bold and unfiltered video that’s racking up views across social media, controversial Nigerian content creator Izzy Ogbeide has unleashed a storm of reactions with her candid take on the Brazilian Butt Lift (BBL) procedure: it “smells like dead skin.” The 28-year-old influencer, known for her no-holds-barred commentary on beauty trends and women’s issues, warned aspiring patients to brace for the unpleasant reality, sparking a heated online debate about body positivity, surgical risks, and societal pressures.
Ogbeide, who boasts over 100,000 followers on Instagram where she shared the clip, didn’t mince words. “Ladies planning BBL, be prepared – it smells bad, like dead skin, and it’s really unpleasant,” she said in the now-viral post, which has garnered thousands of likes, shares, and comments since dropping earlier today. Drawing from personal observations and hearsay from friends who’ve gone under the knife, she advised those proceeding to invest in “strong, long-lasting perfume” to mask the odor, which she attributes to post-surgical recovery fluids and dead fat cells. “Many use perfume to cover it up, but choose wisely – it lingers,” Ogbeide added, her tone a mix of humor and tough love.
The remark has divided her audience faster than a Lagos traffic jam. Supporters are hailing her for “keeping it real” in an era of filtered perfection. “Finally, someone saying the truth! BBL glow-up comes with BBL stink-down. Sisters, think twice,” commented one fan, echoing sentiments from women who’ve shared their own “BBL smell” horror stories on platforms like TikTok and Reddit. Others nodded to medical explanations: during recovery, sweat, surgical drainage, and potential fat necrosis (where injected fat dies due to poor blood supply) can create a musty, rancid scent trapped under compression garments. Plastic surgeons, including New York-based Dr. Douglas Steinbrech, have confirmed the phenomenon is “real and gross,” often lasting weeks but manageable with hygiene and proper care.
Critics, however, aren’t buying the shade. “This is body-shaming disguised as advice. Not every BBL smells – it’s poor aftercare or bad surgery,” fired back one detractor, while another quipped, “Izzy, stick to your skits; leave medicine to doctors.” The backlash ties into broader accusations of Ogbeide promoting negativity, with some users dredging up her past feuds, including a recent clapback from on-air personality Radiogad over comments on activist VeryDarkMan. Defenders counter that her intent is empowerment, not judgment: “She’s warning us so we don’t regret it. Cardi B rumors were wild, but this feels too real.”
The “BBL smell” isn’t new territory – it’s been a whispered side effect since the procedure’s boom in the 2010s, fueled by celebs like Kim Kardashian and Nicki Minaj. Medical outlets like the American Society of Plastic Surgeons note it’s often linked to bacterial overgrowth in moist post-op environments, not the surgery itself, and can be mitigated with gentle cleansing and breathable garments. Still, Ogbeide’s raw delivery – delivered in pidgin English with her signature sass – has amplified the conversation, trending under #BBLSmellsLikeDeadSkin on X (formerly Twitter) and drawing in international voices sharing tips from “skinny BBLs” (lower-fat transfers that reportedly reduce odor risks).
As the dust settles, Ogbeide remains unfazed, posting a follow-up story: “Debate all you want, but your body, your choice. Just don’t say I didn’t tell you.” With BBLs remaining one of the fastest-growing cosmetic surgeries globally – over 42,000 performed in the U.S. alone last year – her words serve as a gritty reminder: beauty enhancements come with baggage, scented or not.
Ogbeide’s video continues to circulate, proving once again that in the world of influencers, honesty is the ultimate curveball. Whether it deters the next wave of BBL hopefuls or just boosts perfume sales remains to be seen.