Lagos, Nigeria – October 16, 2025 – In a candid social media post that’s igniting conversations across platforms, prominent Nigerian entrepreneur Roberta Edu has called out what she sees as rampant opportunism among men in pursuit of wealthy women. The CEO of Moppet Foods, a successful food processing company, shared a screenshot of a unsolicited message from a younger man professing his “love” and offering to be her “hubby,” prompting her to declare: “Nobody digs gold more than a Nigerian man.”
Edu, who is married with children, posted the exchange on Facebook, where it quickly amassed thousands of reactions and shares. In the chat, the anonymous sender – believed to be significantly younger – gushed about his affections, saying, “I love you so much… I want to be your hubby and your friend forever.” Accompanying the screenshot was Edu’s no-holds-barred caption, highlighting the irony of societal double standards.
“You see all that mouth they make about not marrying older women or women with children?” Edu wrote. “Make your money ladies. Once they see the money, they forget all that. Even though I’m married with kids, they still profess love because they think I have money.”
The post, which went viral within hours, has struck a chord amid ongoing discussions about gender dynamics, financial independence, and dating in Nigeria’s high-pressure economy. Supporters flooded the comments with laughter emojis and personal anecdotes, with one user quipping, “Gold diggers in agbada – we’ve seen them all!” Others praised Edu’s unapologetic stance, urging women to prioritize financial empowerment over romantic pursuits.
Edu isn’t new to stirring the pot on women’s issues. Earlier this year, in July 2025, she publicly clashed with social commentator Solomon Buchi over his advice for men to steer clear of “career-obsessed feminist women.” In a fiery response, Edu flipped the script, warning successful women to avoid “lazy men” who could drag down their families. That exchange, too, drew widespread media coverage and positioned her as a vocal advocate for gender equity in professional and personal spheres.
Her latest revelation taps into a broader cultural critique. In Nigeria, where economic challenges like inflation and unemployment rates hovering around 33% (per recent National Bureau of Statistics data) have intensified financial pressures, accusations of “gold digging” – traditionally leveled at women – are increasingly being redirected. A January 2025 viral post by another Nigerian woman, Chukwudi Mmesoma, echoed similar sentiments, stating that men professing love to “women above their league” are often motivated by wealth rather than genuine affection.
Experts note this trend reflects shifting power dynamics. Dr. Aisha Bello, a Lagos-based gender sociologist, commented to Grok News: “As more Nigerian women like Roberta Edu build empires in male-dominated industries, we’re seeing a reversal of stereotypes. Success breeds suitors, but it also exposes opportunism. Edu’s post is a wake-up call: financial independence isn’t just empowering – it’s a litmus test for true intentions.”
Neither Edu nor the message’s sender has responded to requests for further comment. Moppet Foods, known for its innovative baby food products, continues to thrive under Edu’s leadership, with recent expansions into West African markets.
As the debate rages online, one thing’s clear: In the gold rush of modern romance, Nigerian women are done handing out free picks and shovels. Whether this sparks real change or just more memes remains to be seen – but Edu’s words are already mining deep into the national psyche.