Lagos, Nigeria – October 17, 2025 – Fresh off her triumphant exit from the Big Brother Naija house, Season 10 winner Imisioluwa Ayanwale—affectionately known as Imisi—has let out a sigh of exasperation, revealing she’s “tired” of the one question shadowing her every post-victory appearance: What will she do with her life-changing ₦150 million grand prize?
In a candid new interview that’s quickly becoming a fan favorite, the 23-year-old Oyo State-born actress and fashion designer opened up about the overwhelming curiosity from fans, media, and even strangers on the street. “‘Now that you’ve won the money, what’s next for you?’ or ‘What do you want to do with the money?’ It’s like the same question everywhere I go,” Imisi shared with a weary laugh, her words echoing the exact sentiment provided in her latest media rounds. “I’m excited about the win, but make I breathe small abeg. I need time to process this,” she added, pleading for a breather amid the frenzy that has defined her whirlwind week since clinching the “No Loose Guard” crown on October 5.
Imisi’s victory in the record-breaking “10/10” edition—featuring 29 housemates and a marathon 72 days of drama—netted her not just the cash but a sleek Innoson SUV and brand deals that have her phone buzzing non-stop. The grand prize, bumped up to ₦150 million in a historic payout, was handed over in a glitzy Lagos ceremony on October 7, where she posed beaming beside her ribbon-wrapped ride, sparking nationwide jubilation under #ImisiTheQueen. Yet, even as she reflected on her diary session confessions—admitting she had “no set plan” for the funds and intended to consult financial advisors first—the barrage of inquiries has left her feeling cornered. “Honestly, right now I don’t have a definite plan. I’ll seek professional advice to avoid mistakes,” she reiterated, emphasizing a measured approach over splashy announcements.
The frustration resonates in a post-BBNaija landscape where winners often face instant scrutiny, from lavish spending sprees to investment pitfalls. Social media is abuzz with empathy, as X users rally with posts like “Let our girl marinate in the win first! #ProtectImisi” and memes depicting her dodging microphones like a pro evader. Fellow alums have chimed in too: Phyna, the S7 firebrand, tweeted a supportive “Been there, sis—people act like the money grows legs if you don’t spill,” while Laycon advised, “Time is the best investment; ignore the noise.” Not all vibes are positive, though—Deji Adeyanju stirred the pot earlier this week, questioning if winners truly pocket the full sum, citing past stars who “end up looking broke,” a jab that’s drawn side-eyes and defenses from the Naija community.
For Imisi, who captivated audiences with her calm conflict navigation and authentic vibe—earning shoutouts from Biggie himself for her “resilience and self-awareness”—this moment underscores her grounded nature. Already teasing a music collab and fashion line extension, she’s prioritizing rest and family time before diving into deals. “The house was a rollercoaster, but this outside pressure? Whew,” she quipped, hinting at a low-key recharge in Oyo before reclaiming her narrative.
As BBNaija’s youngest female victor joins icons like Mercy Eke and Ilebaye, her plea for patience serves as a timely reminder: Fame’s spotlight burns brightest when it’s earned, not rushed. Fans, take note—Imisi’s next chapter will drop when she’s good and ready.
NigeriaWire Entertainment Desk. Clips and quotes from recent interviews and social media.