Los Angeles, CA – October 22, 2025 – Global superstar Rihanna has taken a significant financial hit, with reports revealing a staggering $36 million loss from her short-lived luxury fashion venture with Louis Vuitton’s parent company, LVMH. The Barbadian singer and entrepreneur, whose net worth hovers around $1.4 billion, saw the ambitious project—launched amid high expectations in 2019—collapse in 2021, largely derailed by the COVID-19 pandemic and operational hurdles.
Dubbed Project Loud France as a nod to Rihanna’s fifth studio album Loud, the ready-to-wear line under the Fenty banner aimed to extend the success of her groundbreaking Fenty Beauty collaboration with LVMH. Rihanna, through her UK-based entity Denim UK Holdings, invested approximately €29.988 million ($34.86 million) to secure a 49.99% stake, while LVMH matched with €30 million ($34.88 million). The venture promised a diverse range of clothing, shoes, and accessories tailored for “strong, diverse, and self-sufficient” women, building on Fenty’s inclusive ethos that revolutionized cosmetics.
However, the global lockdowns proved catastrophic. Travel restrictions barred Rihanna from overseeing production at the Paris atelier or Italian manufacturers, crippling the hands-on creative process essential to luxury fashion. “What might have been salvageable under normal circumstances became untenable during lockdowns,” industry analysts noted, as supply chain disruptions and muted consumer demand sealed the brand’s fate. In a joint 2021 statement, Rihanna and LVMH announced the closure, pivoting resources to thriving arms like Fenty Beauty, skincare, and Savage X Fenty lingerie to fuel the broader “Fenty ecosystem.”
Financial filings from Denim UK Holdings, recently surfacing, confirm the €30.5 million ($36 million) wipeout, a blow that underscores the high-stakes risks of celebrity-backed fashion lines. Despite the setback, Rihanna’s business acumen shines through: Fenty Beauty alone generated hundreds of millions in its debut year, cementing her as a billionaire mogul independent of music royalties from hits like “Umbrella” and “Diamonds.”
The revelation has sparked empathy across social media, with fans on X praising her resilience: “Rihanna lost $36M on a fashion flop but built a billion-dollar empire elsewhere—queen of pivots!” one viral post read, while another reflected, “Pandemic wrecked so many dreams, but RiRi bounced back stronger. That’s boss energy.” Critics, however, question the venture’s rushed rollout, drawing parallels to other celebrity flops like Kanye West’s Yeezy fallout.
For Rihanna, 37 and a mother of two, this chapter is a footnote in a narrative of reinvention—from chart-topping artist to beauty disruptor. As she teases new music and expansions, the $36 million loss serves as a reminder: even icons face flops, but visionaries turn them into victories.
Follow Rihanna on Instagram @badgalriri for updates on her empire’s next moves.