Big Brother Naija (BBNaija) Season 10/10 is no stranger to unfiltered gems, but housemate Isabella Osei has outdone herself with a brutally hilarious takedown of Afrobeats superstar Asake that’s left the internet in stitches—and the singer’s stans in a frenzy. During Monday night’s casual lounge chat, the 24-year-old content creator and aspiring influencer let loose with, “Asake get money e no get brain, I want to have money like Asake,” a Pidgin-fueled zinger that’s exploded across social media, racking up over 100,000 views in under 24 hours and sparking a meme tsunami under #IsabellaRoastsAsake.
The moment unfolded amid a lighthearted debate on celebrity lifestyles, where Isabella—known in the house for her sharp tongue and zero-filter vibe—was riffing on the highs and lows of fame. Clips from the live feed show her doubled over in laughter as she dissected Asake’s public persona, implying his flashy spending (think multimillion-naira cars and sold-out O2 Arena shows) outpaces his smarts. “Money like that? I’d be set for life, brain or no brain,” she quipped to housemates Dede and Koyin, who erupted in giggles while Faith nodded along, adding fuel to the fire. The comment, timestamped around 9:45 PM WAT, quickly leaked via fan accounts, turning Isabella into an overnight sensation outside the house.
Fans are divided but delighted, with X (formerly Twitter) lighting up like a Lagos nightclub. Supporters are crowning her “Pidgin poet laureate,” with @DAMIADENUGA’s post—“Almajiri Isabella 🧠❌”—garnering 1,196 likes and counting, complete with a looped clip of her deadpan delivery. “She’s chaotic good—calling out the bag-chasers we all secretly envy,” tweeted @iampeace_xo, echoing the sentiment that Isabella’s shade is more aspiration than malice. But Asake’s die-hards aren’t laughing; one viral clapback read, “Dumb statement from Isabella. Asake built an empire while you’re in a house eating Biggie rice,” from @EmmaNoWehl, highlighting the backlash from those defending the “Lungu Boy” crooner’s business acumen. The Metro Naija account amplified the chaos, posting the full video that’s now at 21,773 views and climbing.
This isn’t Isabella’s first brush with viral controversy in the 10/10 house. The Lagos native, who entered with dreams of turning her TikTok fame into a full-time gig, has been a wildcard—flirting with Kola amid the Dede-Koyin triangle and trading barbs with Joanna during her ongoing feuds with Faith (“ashawo boy”) and Sultana (“not my friend”). Her Asake diss fits right into the season’s theme of raw, unscripted realness, echoing Thelma Lawson’s evicted shade (“every housemate got the version of Thelma they deserve”) and Bright Morgan’s bro-code advice to Kola. With Prince Nelson’s recent prophecy crowning Faith as the winner, Isabella’s quip has housemates buzzing about “manifesting” wealth over wits, potentially influencing tonight’s wager task.
Asake himself hasn’t responded yet—his team is notoriously low-key—but insiders whisper the YBNL signee might drop a subtle lyrical nod in his next track. For now, Isabella’s owning the moment, with fan edits pairing her quote to Asake’s “Amapiano” beat flooding TikTok. Is this the spark that catapults her post-show career, or just another BBNaija soundbite destined for the archives? One thing’s clear: in Ebuka’s house of hot takes, Isabella’s serving wealth envy with a side of wit—and the nation’s eating it up.