Enugu, Nigeria – October 14, 2025 – In a raw and emotional video that’s rapidly going viral, fast-rising Nigerian TikToker and comedian Chukwuemeka Bright, better known as 10 Naira, has shared a harrowing account of his brush with internet fraud – colloquially dubbed “Yahoo” – revealing how the illicit scheme plunged him into depression and nearly derailed his life. The 24-year-old content creator, famed for his hilarious street skits and infectious energy under the handle @10nairaofficial, cursed the practice outright, vowing he’s long abandoned it for legitimate hustles that have since skyrocketed his fame and fortune.
In the candid clip, which has amassed thousands of views across TikTok and X (formerly Twitter), 10 Naira recounts starting Yahoo in 2022 amid economic desperation, only to endure years of fruitless effort. “I did it for so long, but I never cashed out – not even once,” he lamented, his voice cracking with regret. “My friends were out there buying houses in Lekki, tearing through Mercedes GLEs, and cashing out steadily, while I couldn’t make a dime. Hearing their success stories broke me; I was heartbroken and depressed for real.” He described the emotional toll as “scattering” his life, cursing the scheme as a “curse” that preys on the vulnerable and leaves more ruins than riches.
10 Naira’s story strikes a chord in a nation where Yahoo – involving romance scams, phishing, and other cybercrimes – has ensnared countless youths facing unemployment rates above 40% and a naira in freefall. Born and bred in Enugu, the entertainer rose from humble beginnings, initially gaining traction with dance videos on the streets before exploding into Nollywood cameos and brand deals. His net worth, pegged at ₦80-150 million ($55,000-$105,000) in 2025, stems from TikTok monetization, music promotions, acting gigs, and high-profile shoutouts – like when Super Eagles star Victor Boniface surprised him with ₦2 million during a live stream, far exceeding his modest ₦200,000 ask.
The video’s release has ignited a firestorm of reactions online, with fans and peers lauding his transparency as a wake-up call against the glamorized fraud culture often peddled by influencers. “This is why I can’t do Yahoo – it’s heartless and ruins lives on both sides,” one X user echoed, while another quipped, “From Odogwu na Epenpe to millionaire vibes; legit grind wins every time.” Heartwarming moments, like gifting his mother a brand-new motorcycle earlier this year, further cement his image as a reformed family man turning pain into purpose.
As Nigeria grapples with a surge in cybercrime – with the EFCC reporting over 3,000 arrests in 2024 alone – 10 Naira’s testimony serves as a potent reminder: quick riches often come at an irreparable cost. “Yahoo is a trap,” he concluded. “Focus on your talent; that’s the real bag.” His journey from despair to digital stardom continues to inspire, proving that sometimes, the hardest lessons forge the brightest legacies.