Lagos, Nigeria – October 22, 2025 – Former Big Brother Naija Season 10 housemate Thelma Lawson has candidly shared the financial and emotional toll of her post-show fame, admitting that maintaining her elevated status comes at a steep price. The 27-year-old lifestyle influencer and skincare entrepreneur, dubbed the “most fashionable” housemate of the season, revealed in a recent interview on Yanga FM that the demands of celebrity life have stretched her resources thin.
“This new life is expensive because you’re showing up for events,” Thelma explained, highlighting the pressure to constantly upgrade her wardrobe and present a polished image to her growing audience. Emerging from the BBNaija house earlier this month, she discovered fans had crowned her a style icon, amplifying expectations. “I had the type of audience going into the house, but now it’s like more people waiting to see what I’d wear,” she added, noting that visibility requires significant investment in outfits, appearances, and overall branding.
As the owner of a thriving skincare business, Thelma faces the dual challenge of restocking inventory while funding her public persona. “It’s expensive, and I have a business that requires constant restocking,” she said, describing how the balancing act often leaves her finances strained. The Rivers State native, who entered BBNaija Season 10 themed “10/10” as a vibrant personality known for her task mastery and fashion flair, emphasized that while the rewards of fame are gratifying, the realities are draining.
Thelma’s revelations have struck a chord on social media, with clips from her interview going viral on X. Users have praised her honesty, sharing memes and discussions about the hidden costs of reality TV stardom. One popular post captured the exchange: “Thelma Lawson: This new life is expensive. Interviewer: Why? Thelma: Because you are showing up for events… now I have an audience that wants to see what Thelma is wearing.” The conversation has sparked empathy among fans, many of whom relate to the hustle of building a personal brand in Nigeria’s competitive entertainment scene.
Despite the challenges, Thelma remains optimistic, viewing her journey as a testament to resilience. “Life after the show has been rewarding but also draining, as I must meet expectations while managing my personal and family life,” she reflected. Her story underscores the unvarnished side of fame for BBNaija alumni, reminding aspiring stars that the spotlight shines brightly but casts long shadows.
As Thelma navigates this “expensive” new chapter, her transparency continues to inspire, blending vulnerability with the unyielding spirit that made her a fan favorite.
Follow Thelma Lawson on X @thereal_thelmaa for more updates on her skincare line and lifestyle insights.